Headshots, Biographies, and Social Media

Colour Pallette

The primary colour in the palette to be used the reinforce the party name is Jade, which when used in conjunction with BC Greens recognizable principle green, creates a harmonious scene inspired by the natural landscape of BC. Mint is used as a highlight colour, and in gradients to enhance the visual impact of the green. 

Approved Fonts

BC Sans is a particularly important font for BC Greens uses because it was designed to support special characters and syllabics found in Indigenous Languages based in BC. It is important to use the approved corporate fonts for all print, web, digital and signage applications (external marketing) wherever possible. BC Sans has been selected for main headings, sub-headings and body content.

When the approved corporate fonts are not available, or you are using Office applications (MS Office, Office 365, Outlook, etc.), Tahoma can replace BC Sans for body copy.